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Terms of service

Effective Date: January 31, 2026

At Fodless, LLC (doing business as Viva La Gut, “we,” “our,” or “us”), protecting your privacy is a core priority. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit or make a purchase on www.vivalagut.com (the “Site”) or interact with any of our services (the “Services”). By using the Site, you agree to the terms in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices or for operational, legal, or regulatory reasons. Updates will be posted on the Site with a revised Effective Date.

Personal Information We Collect

We collect personal information in several ways depending on how you interact with the Site.

1. Information You Provide Directly

Contact Information: Name, billing address, shipping address, email address, and phone number.

SMS Subscriber Information: Phone numbers provided when you opt in to receive SMS messages. This may include marketing texts, promotional offers, cart reminders, order updates, delivery notices, and account related alerts. Message frequency varies. Carrier message and data rates may apply. You can opt out at any time by replying STOP.

Order Information: Purchase history, transaction information, and payment details. Payment information is processed by secure third party partners.

Customer Support Information: Messages and details you provide when contacting us.

2. Information We Collect Automatically

Device Information: Browser type, IP address, time zone, cookie data, and device identifiers.

Viewing and Interaction Data: Pages viewed, items clicked, time spent on the Site, scroll patterns, and browsing behavior collected through cookies, pixels, and similar tracking tools. We may also share certain interaction and transaction events through secure server-to-server integrations with advertising and analytics partners to measure performance, improve relevance, and optimize our marketing efforts.

3. Information From Third Parties

Service Providers: Shopify for ecommerce operations. SMS platforms such as Postscript or Klaviyo for storing subscriber phone numbers, messaging preferences, delivery records, and click activity.

Payment Processors: Secure payment platforms for processing card information.

Analytics and Advertising Partners: Google Analytics and similar providers help us understand traffic and performance. Advertising platforms such as Meta, Google, and TikTok help deliver personalized ads. When you purchase through third-party marketplaces or social commerce platforms such as TikTok Shop, order details, payment status, and fulfillment information may be shared with us and our service providers to complete, support, and service your purchase.

How We Use Your Information

We use the personal information we collect for the following purposes:

  • Process and fulfill orders

  • Send order confirmations, shipping updates, and account notifications

  • Provide customer service

  • Send marketing communications by email or SMS after you opt in

  • Send abandoned cart reminders by SMS based on cookie data

  • Improve and optimize the Site and overall customer experience

  • Prevent fraudulent or illegal activity

  • Deliver personalized advertising and measure ad performance

SMS subscriber information is used to send promotional flows, abandoned cart reminders, welcome messages, limited offers, and transactional notices. You may opt out at any time by replying STOP.

Cookies and Tracking Technologies

We use cookies, pixels, and tracking technologies to personalize your experience, understand browsing behavior, and enhance Site functionality. You can adjust cookie settings in your browser.

Viva La Gut uses cookies to help keep track of items you place into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by SMS.

The Site supports Global Privacy Control signals. More information is available at https://globalprivacycontrol.org/.

How We Store and Share Your Information

We store personal information using secure systems managed by trusted partners.

We may share your information with the following:

  • Shopify: Used for hosting the Site, storing customer records, and processing purchases.

  • SMS Service Providers: Partners such as Postscript or Klaviyo store subscriber phone numbers, opt in status, unsubscribe requests, delivery logs, and link click data. They use industry practices to protect subscriber privacy.

  • Analytics and Advertising Partners: We may share hashed identifiers or cookie data with advertising platforms to help deliver relevant ads.

  • Operational and Compliance Partners: Fraud prevention tools, legal advisors, or government authorities when required by law.

The above excludes text messaging originator opt in data and consent. This information is not shared with any third parties.

We do not sell personal information.

Behavioral Advertising

We use browsing and cookie data to deliver personalized advertising. Some advertising platforms may receive hashed identifiers or event data to help measure ad performance and deliver relevant content. You can opt out through the following resources:

  • Facebook ad preferences: https://www.facebook.com/help/568137493302217

  • Google ad settings: https://adssettings.google.com

  • Bing ad personalization: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

  • Digital Advertising Alliance opt out tool: https://optout.aboutads.info

Learn more about targeted ads at the Network Advertising Initiative: https://www.networkadvertising.org/understanding-online-advertising

Data Retention

We retain personal information for as long as needed to provide the Services, fulfill orders, comply with legal requirements, or resolve disputes.

SMS subscriber data is retained as needed to maintain accurate opt in and opt out records and to support the messaging program.

You may request deletion by contacting hello@vivalagut.com.

Age of Consent

By using the Site, you confirm that you are at least the age of majority in your state or province or that you have given consent for any minor dependents who use the Site.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is entirely secure. Please avoid sending sensitive information through insecure channels.

Your Rights

Depending on your location, you may have the right to access, correct, delete, or limit the use of your personal information. You may withdraw consent for marketing at any time. To exercise your rights, contact hello@vivalagut.com.

Contact Us

Viva La Gut

Fodless, LLC

Attn: Privacy Compliance Officer

701 Tillery St, Ste 12 #B105

Austin, TX 78702

hello@vivalagut.com

This Privacy Policy was last updated on January 31, 2026.